Heretic Performance provides customized, high-impact solutions designed to identify and eliminate the friction points holding you back—so you and your organization can perform at your full potential.
We partner with early-stage operators, growth-stage leaders, and venture & portfolio partners to bring structure to scale. Whether you're refining your product, optimizing your system, or opening strategic doors — we help you move faster, cleaner, and with intent.
What We Deliver:
High-trust advising rooted in 20+ years of elite performance experience
Institutional knowledge + applied domain expertise to shape product and execution
Strategic relationships and partnerships that unlock new growth opportunities
Embedded support designed to turn complexity into action
You already have the ambition. We bring the architecture.
We partner with elite teams, organizations, and federations to design the infrastructure behind sustained success. From staffing and structure to KPIs and technology integration, we help you unify your performance environment into a system that delivers - consistently.
Capability audits to streamline roles, workflow systems, communication and operational clarity
Talent gap identification and recruitment of world-class staff
Customized KPIs that measure what matters—across departments and leadership
Integration of performance-enhancing technologies that elevate daily execution
Embedded advisory to align your people, systems, and strategic priorities
Great teams don’t just have talent—they operate in sync. We help build the systems that make that possible.
“Keith played an instrumental role in helping Oura understand and navigate the complex world of professional sports. His deep relationships, credibility with elite teams, and ability to translate performance science into real-world application gave us an edge as we built partnerships and product relevance in this space.
Keith doesn't just advise—he connects the dots between innovation, athlete needs, and organizational realities. His insight and strategic perspective were key to how we showed up in the pro sports world, and I can’t recommend him highly enough.”
“I was fortunate to meet Keith at the beginning of my career and feel lucky to have worked with him for my entire career. His knowledge, commitment, and attention to detail allowed me to compete at the highest level each and every season. There is no one I would trust more to help me perform my best.”
“I was introduced to Keith very early in the life of Som Sleep and one of the best decisions we made was to bring Keith on as a valued advisor to the Som team. Keith has been instrumental in helping us further understand the value of sleep and performance from many different perspectives including science, research, insight and guidance on how to navigate the professional athlete, performance and sports landscape.”
